A PepsiCo spokesperson did not immediately respond to Insider's request for comment. The name change was first reported by AdAge. sued PepsiCo in June, claiming that the beverage giant violated its trademark when it gave the name "Rise" to a line of Mountain Dew energy drinks in March. The beverage will now be called "Mtn Dew Energy," dropping "Rise" from the name. PepsiCo is reportedly changing the name of its Mountain Dew energy drink - a win for cold brew coffee brand Rise Brewing Co. Several smaller brands say that PepsiCo lifted inspiration from them, but few have forced a change.The change comes after coffee brand Rise Brewing claimed the name violated a trademark.PepsiCo is removing the word "Rise" from the name of a Mountain Dew energy drink line.The Energy variants of Baja Blast and Code Red will be returning in Summer and Autumn respectively, at the same general times in 2023 as they were in 2022.Account icon An icon in the shape of a person's head and shoulders. Starting in late March until mid June, Major Melon will get an Energy variant. The lineup's new strategy for 2023 started with Mountain Dew Energy (Pitch Black) in January and February, to go alongside the return of the Classic Pitch Black. Instead of a large lineup of six, the strategy will be to have a core lineup of only three varieties, with a rotation of Mountain Dew flavors throughout the year. In addition, Strawberry Melon Spark was renamed to Strawberry Melon Sharp. In early 2023, the flavors of Orange Breeze, Peach Mango Dawn, and Tropical Sunrise were discontinued. It was the first Mountain Dew Energy to be based on an existing Mountain Dew flavor.įrom September to October 2022, a Code Red variant was released for a limited time, based on the cherry flavored Mountain Dew of the same name. It eventually released as part of the The Lost Treasures of Baja Island promo, as a limited time offering to go alongside the rest of the tropical summer flavors. On March 7, 2022, a Reddit post leaked a Baja Blast Energy variant, a new take on the original Baja Blast. However, this was postponed, and the flavor was later quietly cancelled. Cherry Lime Lift was originally going to be promoted by LeBron James, featuring a polygonal artwork of his face on the can, but this was scrapped.Īround the same time, Dragonfruit Charge was leaked, initially planned to release in June/July 2022. To make way for it, Berry Blitz was discontinued, which was the first Energy flavor to leave the lineup. Also in late 2021, Cherry Lime Lift was announced, with a release date of January 10, 2022. In November 2021, the flavor line's name was changed, dropping the word "Rise", following a lawsuit with coffee company Rise Brewing. Among the leaks was the initial lineup of Mountain Dew Energy (then known as Rise Energy.) The initial lineup of Berry Blitz, Orange Breeze, Peach Mango Dawn, Pomegranate Blue Burst, Strawberry Melon Spark, and Tropical Sunrise, were released on March 2021, as a part of the Conquer the Morning promotion. In the summer of 2020, a series of leaks for Mountain Dew flavors releasing that year and the next had happened. *Based on an existing Mountain Dew flavor. Tropical Sunrise (Discontinued, 2021 - 2023).Peach Mango Dawn (Discontinued, 2021 - 2023).Orange Breeze (Discontinued, 2021 - 2023).Berry Blitz (Discontinued, 2021 - 2022).The current Mountain Dew Energy lineup consists of: The drinks contain a total 25 calories, with 3-4 grams of sugar per each 16 oz. The lineup of Mountain Dew Energy has 180mg of caffeine and the only sugar content in them comes from 10% juice content. Sweetened with aspartame, sucralose, acesulfame-potassium, and white grape juice. It has double the caffeine of Kickstart and Game Fuel, with zero added sugars. Mountain Dew Energy (formerly Mountain Dew Rise) is a line of low sugar Mountain Dew energy drinks. Not to be confused with Dew Fuel or Mountain Dew Citrus Blast, the drinks both formerly known as "Mountain Dew Energy". The current logo for Mountain Dew Energy.
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